10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it's the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll / survey results with your fan base
  3. Gather valuable information – research similar products / services, competitors, prospects, marketing tips, blog ideas, create your own poll / survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product / service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product / service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, "All things being equal, people will do business with and refer business to those people they know, like, and trust."
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product / service; most social media sites are free to join, while others have a minimal monthly or annual fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate .

I recommend choosing a useful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or may not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continuously publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it's a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and / or comments here!

Clothes Dryer

There are two types of clothes dryers one is gas the other is electric. The gas dryer is half gas and half electric, the gas is used for lighting a flame to create the heat to dry the clothes, the electric is used to operate the motor, timer, ignitor, coil kit and thermostats.

The gas dryer has more working parts than the electric dryer, when there are more working parts there is a greater chance of something breaking, the gas dryer does break down more frequently than the electric dryer.

The electric dryer use 220 volts to operate the heater element only, all the other parts use 110volts. Both gas and electric dryer have some basic parts: motor, timer, belt, thermostats, and thermal fuse.

These are the functions of each part.

The motor turns the belt that is on the basket, the timer sends the desired voltage to each part for the desired time that it is set on, the thermostat maintains the desired temperature and the thermal fuse shuts down the dryer if the thermostat fails.

A common problem with both gas and electric is clothes taking a very long time to dry, lint building up in the exhaust vent hose is sometimes the reason. The best way to check if the exhaust is partially blocked is to turn on the dryer. Then go outside to where the vent is, put your hand close to the vent, if there is little or no hot air coming out out, your vent hose is blocked. There should be a strong flow of hot air coming out. Sometimes birds build their nest at the vent opening because of the warm air they find coming out of it. Also if the vent comes out near the ground it sometimes get covered by snow.

Dedicated Hosting Servers – Choosing the Best

What are dedicated hosting servers?

Dedicated hosting servers, as the name implies, are servers leased to a single client and not shared with any others. In other words, if you were to sign up to a dedicated hosting plan, the server would be devoted and committed entirely to hosting your websites.

Why should I use dedicated hosting?

Dedicated hosting has a variety of advantages over shared hosting, particularly if you plan to run an ecommerce website or if you prefer a high level of control over resources.

The key advantages can be briefly summarised as follows:

  • CONTROL: over operating system and software applications
  • RELIABILITY: Reliability: quicker server response time and better performance as the server is not taxed by sharers
  • SECURITY: extremely high security is provided and you can implement your own security measures
  • RESOURCES: greater bandwidth available, ideal for high traffic and resource-intensive websites

What do I need to use dedicated hosting?

MANAGEMENT SKILLS

Although dedicated web hosting gives you the opportunity to fully manage your server, web hosts will provide varying levels of management for you, depending on your host and plan. In these cases, you will not need a high level of management skills.

FINANCES

Expect to pay more for dedicated web hosting that for shared.

What should I look for in a dedicated server?

RAM

It is crucial to have enough RAM. You should aim for at least 2 GB of RAM and the more the better. The number of concurrent users able to visit your site will be greatly affected by the amount of RAM you have. If you do not have enough RAM, under a significant load from a number of simultaneous users accessing your site, your site will crash (i.e. the Slashdot effect). This can particularly be a problem if you have database driven applications.

PROCESSOR

Choosing the best processor for your needs is also important. Intel Xeons and AMD Opterons are the current standard in server CPU architecture. Other CPUs are most likely outdated or are standard desktop CPUs and may not perform as well as the former under a significant network load.

DISK SPACE

Choose a plan with the amount you will need. Unless you will be serving up file and data archives and/or audio and video content (i.e. streaming media, mp3 downloads, etc) then disk space should not be a concern as all plans provide more than adequate amounts of disk space (e.g. 250 GB+). If you anticipate expansion, look into the flexibility of upgrade options.

BANDWIDTH (Monthly Transfer)

Look for 1000-2000 GB+, depending on your needs.

DATA CONNECTION SPEED

Look for 1000 Mbps, particularly if you are streaming video or have a large number of concurrent users. Otherwise 100 Mbps might suffice.

OPERATING SYSTEMS

Look for which are offered and what costs are involved. Many Linux distributions and BSD systems are available for free from the open source community, while Microsoft Windows Server involves a cost. Expect operating system updates to be provided.

MANAGEMENT / EASE OF USE

Look for how much management is included in the plan price. For ease of use, look for free inclusion of cPanel (web based administration). Look for hosts supporting server configuration, software, application, security and anti-virus updates, firewall services and monitoring. Be wary of the term “fully managed” as this means different things to different hosts. Investigate thoroughly.

SOFTWARE

What options do you have? What is included? Microsoft products? Look for control panel software.

SUPPORT

Look for 24 hours a day, 7 days a week, 365 days a year phone / email technical support.

BACKUP AND RESTORATION

Look for what backup and restoration options are provided. Some plans come with two hard drives, allowing an easy back up solution.

IP ADDRESSES

Look for more than one, particularly if you plan to do ecommerce.

UPTIME GUARANTEE

Look for hosts guaranteeing 99.9 to 100% uptime and find out their compensation if it is not reached.

WEB HOSTING PRICE

Find out if there is a setup fee. Expect to pay $200+ per month for hosting.

Who provides top rated web hosting?

No doubt you will read different opinions in different places, but based on the criteria outlined above, I have identified a few stand-out dedicated web hosts with excellent reputations for quality and reliability. You will find details of these hosts at Web Host Choice [http://webhostchoice.info]